Walmart’s Jet.com to offer Nike products in bid for urban consumers

By Melissa Fares NEW YORK (Reuters) - Walmart's Jet.com said on Thursday it will sell Nike Inc products and offer more delivery options, beginning in its top market of New York City, in a bid to sharpen its aim for affluent, urban consumers and better compete with e-commerce rivals like Amazon.com Inc.Walmart Inc acquired Jet for $3.3 billion in August 2016, a deal that was widely considered a watershed moment for its then-struggling e-commerce operation as it got access to both technology and talent through Jet founder Marc Lore and his team.

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